MAXMARA Spring / Summer 23 ‘The Blue Horizon’

Our MaxMara SS23 windows have gone live across all MaxMara’s Flagship Boutiques. 

Translating our ‘Blue Horizon’ theme from the Runway to windows, we scaled down the translucent panels and created 3D models of blue poodles (which Eileen Grey owned) to give a tongue in cheek nod to the Riviera.

Creative | C H A M E L E O N
Production & Installation | MaxMara 
Photography | Melvyn Vincent