MAXMARA Spring / Summer 22


Introducing our ‘Bonjour Tristesse’ Spring / Summer 22 windows for MaxMara. Inspired by Françoise Quoirez. An ungovernable teenager, at seventeen, having failed her baccalauréat, she was forced to forego the habitual family summer holiday to stay home and study. Deprived of the reality of those long, lazy, months at the comfortable house on the beach, she adopted a philosophical approach: she went there in her head.


Creative | C H A M E L E O N
Production |
Photography |
Melvyn Vincent