JASON WU Mr. Wu’s General Store



On Sunday 14th February at 5pm, our Jason Wu show set was unveiled to an intimate socially distanced audience of 20.

Inspired by Jason’s time spent in New England, we created ‘Mr. Wu’s General Store’. With a nod to the 1950s we designed the space with wooden crates, archive Coca-Cola fridges and wooden shelving which models flowed in and out of. We worked closely with a selection of sponsors which enabled us to donate all of the store’s produce to City Harvest straight after the show so we could support NYC neighbours in need.

With special thanks to our sponsors: Coca-Cola, Chefs Warehouse, Anciano Wine & 1800 Flowers.


Creative |  C H A M E L E O N
Production |  IMG Focus