BOSS Fall / Winter 2016


On February 17th at 2pm, our first Hugo Boss runway show for Artistic Director Jason Wu showed at the Clarkson Building in New York.

Inspired by Bauhaus architect Marcel Breuer and his strong architectural links in New York, we designed the runway set and visually explored his codes, 600 custom made Breuer tubular chairs were upholstered in 3 colours of the collection. A lighting installation inspired by Breuer was suspended over the runway and pulsed to the beat of the models walking; we completed the set with an arrangement of 3D shadow effect doorways.


Creative | C H A M E L E O N
Production | Prodject