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ALOOF Creative Groups

 

 

When Bonaveri decided to start work on a new collection, they invited Emma Davidge, Creative Director of Chameleon to collaborate on the design.

Between them, they had to look no further than the shelves of the Bonaveri factory where the original Schläppi figures and moulds were waiting to be rediscovered.

Emma immediately recognised the original design intent and started extracting the essential elements that give the Schläppi collection its unique look. Working with the Bonaveri sculptors, they created miniature figures of Aloof, crafting the Schläppi heritage into the clay.

The forms and poses are an essential element of the Aloof design, inspired by the fashion imagery of Avedon and Beaton.

Aloof comes alive by being able to replicate this major period of fashion history. We connect with Aloof by recognising this heritage and find her shapes both inspiring and memorable.

 


Collection | C H A M E L E O N
Photography | Melvyn Vincent

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