GUCCI Spring / Summer 2017



We were asked by Creative Director Alessandro Michele to design the creative concept for the Women’s Spring Summer 2017 collection fashion show. We covered the show space with over 257,000 pink mirror sequins that moved and reflected the light. The runway was covered with a bespoke pink carpet marked by the House web stripe and stars; guests were seated on custom-made pink velvet capitonnĂ© benches with a deep co-ordinating fringe and stud detail. Models walked through pink mirror sequin curtains, which highlighted the curved runway.


Creative | C H A M E L E O N
Production | Without Production
Photography | Gucci