CHLOÉ Fans 2013, Paris


We designed a bespoke window campaign for Chloé. Taking our inspiration from the archives we focussed on the Chloé Alphabet movies. With so many options to choose from, we selected ’Joy’ and developed the 1970s runway show sets which hosted twirling runway models. We modernised the giant neon edge fan which fills the space and added spinning mannequins creating the signature Chloé joyful movement.


Creative & Production | C H A M E L E O N