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KARL LAGERFELD Kaptain Karl


Introducing our Kaptain Karl windows, which went live globally across all Karl Lagerfeld Boutiques. Inspired by the collection’s nautical stripes and patches we developed the patches into super sized tattoo neon light boxes along side a quilted panel wall to emulate the bold stripes on the leather goods. Swallow tattoos fly in the windows carrying handbags.



Creative | C H A M E L E O N
Production | Karl Lagerfeld