On Friday, September 19th at 8pm the Versace Women’s Spring Summer 20 fashion show took place at Piazza VI Febbraio in Milan. We collaborated with Creative Director Donatella Versace and Ferdinando Verderi to develop the concept for the show set. We designed an 18-meter high cupola with a marble trompe l’oeil ceiling, in the centre of the cupola stood a bespoke 9 metre tall brass palm tree. The walls of the show set housed projected content created in partnership with Google.

Creative | C H A M E L E O N