CHLOÉ Harrods 2017


The pop up celebrates 24 exclusive patchwork Drew and Faye bags accessorized with bespoke Alphabet charms. We took our inspiration from the Fall Winter Chloé advertising campaign, which was shot in a beautiful Parisian house full of patchwork tapestries with wooden panelled walls. We created a bespoke artwork for the wallpaper and carpet, which incorporates all of the handbag patchwork designs and showcases the Chloé colour palette.

Gold charms spell out the names of the bags above the Alphabet Charm bar where customers can sit and adorn their bags with Chloé bag charms.


Creative | C H A M E L E O N
Production | Chloé