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MiH JEANS Selfridges 2014


Our MiH Jeans pop-up shop in the Selfridges Denim Studio. To celebrate the launch of SS15 ready-to-wear collection we designed supersized ‘MiH’ letters that connected together to house folded and hanging product. We layered the MiH advertising imagery across the letters inspired by MiH Jeans Instagram.



Creative & Production | C H A M E L E O N