GUCCI Cruise SS 2016

The SS16 Cruise windows take their inspiration from Michele’s runway show for women, which featured the Herbarium rose print, the motif is the foundation of the new window displays. The effect is one of an optical dreamscape – surreal and disruptive, where our sense of scale and gravity is distorted. A hero chair in each window features a hand-embroidered motif: a serpent for women’s windows and a tiger for men’s.

Accessories are displayed on the chairs and ready-to-wear is showcased on the tailor’s busts. The blanket use of the Herbarium print not only exaggerates the optical illusion, but also serves to highlight the products by forming a uniform backdrop.




Creative | C H A M E L E O N
Production | Gucci