Our first global window campaign for Creative Director Alessandro Michele. The window comes to life through LED forced perspective walls with an industrial rotating rail displaying the Fall / Winter 2015-16 Collection. An iron-covered floor and pedestals display shoes and bags, whilst a large hand embroidered snake slithers across the floor.

This surreal impression is reinforced in the accessories windows where either giant embroidered swallows or bees, carrying a Gucci Dionysus handbag, swoop through the air above a carpet of flowers.

Creative | C H A M E L E O N
Production | Gucci